Sway is a plant-based dressings crafted for the millennials on the brand of Hellmann’s .
We were asked to create a sub-brand for plant based dressings that trigger the millennials to top up the mini-meals. It was a prediction that in the future, not just food lovers but everyone will be more interested in plant based food. We had to conceptualize a series of salad dressings made up of plant produces.
My part was to design the packaging in way that it retains the authentic design language of Hellmann’s yet giving a fresh look.
I proposed a new bottle design design with a transparent label with white text being highlighted by the natural color of the ingredient. The thicker cap wrapped with a textured paper resonates with the authentic style of Hellmann’s mayonnaise.