Sway is a plant-based dressings crafted for the millennials on the brand of Hellmann’s .


We were asked to create a sub-brand for plant based dressings that trigger the millennials to top up the mini-meals. It was a prediction that in the future, not just food lovers but everyone will be more interested in plant based food. We had to conceptualize a series of salad dressings made up of plant produces.


Final design


My part was to design the packaging in way that it retains the authentic design language of Hellmann’s yet giving a fresh look.

I proposed a new bottle design design with a transparent label with white text being highlighted by the natural color of the ingredient. The thicker cap wrapped with a textured paper resonates with the authentic style of Hellmann’s mayonnaise.